Bolton College wanted a media campaign that took it, in every sense, to a wide audience.
How we helped
The campaign we created achieved almost 120 pieces of positive coverage in local, regional, national, trade and broadcast media in the first six months alone. The coverage (excluding online) reached a circulation of 8.9 million people – a return on investment of £14 for every £1. We also delivered integrated communications for stand-out events, such as Bolton Jobs and Skills Fair, where we convinced Channel 4’s The Fairy Jobmother to sprinkle a bit of her magic on the day. As a result, over 2,000 people attended the Fair – an increase of 33% over the previous year.
The reports we got back from the College were outstanding.
Results
2000
Attendees at the flagship Bolton jobs and skills fair - an increase of 33%
159
Pieces of coverage over a 10-month period - an increase of 40%
£14:£1
An ROI increase of 23% over the previous 12 months
See our other work
SOME MORE PROJECTS
Get in touch
Interested?
So, do you have a product, service or organisation that needs shouting about? Give us a call – we can help.