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    The art of audience appreciation

    The art of audience appreciation

    Posted By Emma

    I spend a good chunk of my time (outside Peppermint, of course) reading children’s books to my two-year-old daughter – again, and again, and again! She intently (yes; slightly surprising for one who flits from one curiosity to the next in a millisecond) listens to every word and, on the 50th time of reading, re-tells […]

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    How Digital Storytelling is Shaping the Future of Outdoor Adventure Marketing

    How Digital Storytelling is Shaping the Future of Outdoor Adventure Marketing

    Posted By Sophie Chadwick

    Stories have the power to provoke emotion in the consumer, and this is a tool that you can use to make your products appeal to your target audience. Organisations that provide memorable experiences will benefit from storytelling more than others, and building a story around your product, how others have used it and the emotional […]

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    24 Hours in the Brecons

    24 Hours in the Brecons

    Posted By Andy Smith

    We were recently appointed by Bear Grylls Survival Academy and were tasked with carrying out the brand’s Facebook ads to increase bookings. As I’m a big outdoor enthusiast, I asked if I could attend one of the courses, in order to get a better understanding of what to expect. There was a space available on […]

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    Peppermint Play Time

    Peppermint Play Time

    Posted By Charlotte Trotman

    Finding time to get the whole team out of the office is never an easy task but it’s well worth the diary coordination-induced headache! This week, we took a day off from busy schedules for a Peppermint bonding day, which was even more important considering all the changes we’ve seen over the past 12 months! We started […]

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